Your daily dose of what matters – a pen and paper concept

Nutriento – Your daily dose of what matters is our company tagline for a reason and we wanted to tell you more about who we are and what this phrase means to us. It’s great to finally meet you!

What is Nutriento?

First of all, a word about Nutriento as it currently exists – a restaurant dedicated to healthy eating and living. All of our products are plant-based and designed with the needs of our guests in mind. Whether you need to boost your energy, lose weight or gain muscle mass, we endeavored to create a special meal to fit your health and fitness goals.

We believe that everybody should be proactive in regards to their food choices, aim to eat well and get as many of the essential nutrients as possible. Nutriento is not just about food; it’s about nourishing and fueling your body with the right kind of resources so that you can be your best self, be efficient, productive and prevent the many health issues that stem today’s culture, the food industry and the trendy unbalanced diets that are popular now.

I believe that it is much more important to prevent than to treat. And by that I mean that if we have a balanced life and we are more aware of what we eat, we can be much healthier in the long run and prevent many issues, as well as dramatically improve our quality of life.

– Virgil Ciobota, co-founder.

How did Nutriento come to be?

Our story began with a personal desire to incorporate a quick, balanced, nutritious and tasty meal into my daily routine, one that would help me maintain my best physical condition.

– Cătălin Briciu, co-founder.

Essentially, we wanted to provide a food choice that tasted delicious and made us feel strong and energized. Today’s life is so hectic and unbalanced, and many options out there are very poor in nutrients and high in calories and unhealthy fats. To contrast this, our recipes are tailored specifically to you – they are all developed with the help of nutritionists and chefs, and are endorsed by a number of athletes and professionals.

Nutriento was created from a wish to bring healthy and unique foods to people. Local options being very limited, we decided to bring this restaurant to life ourselves.

– Virgil Ciobota, co-founder.

The concept of Nutriento was first put on paper in November of 2019 and the first restaurant was opened in Cluj-Napoca in the spring of 2020. Last year was a year marked by novelty: new challenges to overcome and new solutions to find. Our team put in an enormous amount of effort in order to open a restaurant during a global pandemic, and we are completely in their debt for the dedication, passion and hard work they put in to help make the vision a reality.

The pandemic represented an additional challenge to what we already had to deal with, which was starting a business in a field that was entirely new to us. Still, we learned a lot during all of this and we were lucky enough to have Nutriento grow despite the challenges.

– Cătălin Briciu, co-founder.

The future of healthy eating

We believe in normalizing nutritious food choices for all the people who step through our doors, all of whom have individual dietary needs – we want to make sure we accommodate for the entire range of needs our guests have. Our vision of the future involves healthy eating will be the easier, faster and more affordable option for everybody.

We are inspired by the future, ingenuity, creativity and technology, and we want to incorporate all of these notions into how we see the future. “The future of healthy living” is a concept we are very proud to have put out there. For us, technology can absolutely come in as an aid to make sure our guests get the highest quality products, customized to their taste and needs. Delivering quickly and efficiently with drones and providing complete yet flexible food regimes are just two of the benefits of incorporating technology into the food industry.

We want to differentiate ourselves with this concept from what is already out there, and we are extremely happy and proud to be able to do this with your help. Thank you!

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